Have you ever thought about running your own events & seminar business? The events industry is estimated to be worth over £40 BILLION in the UK alone! Would you like to know how to run successful events and seminars?
There are over 1.3 million business events held in the UK annually.
You can set up and run events on ANY SUBJECT that people want to learn about and they WILL pay good money to attend.
W hen it comes to marketing your event you have so much to think about. You have to think about who you want people to see the event and how the event is going to be marketed for the public. When it comes to marketing your event, it is usually for a social or benefit event. You will want as many people to attend as possible and that is why you need to look at your marketing strategy with a positive and respectful attitude.
You will want to think about hanging flyers, using mass media, or by the word of mouth. You can use all of the different ways or just a few. Most of the time, you will use the word of mouth, along with some flyers (not many)
In addition to market your event is to use tactics to get a big crowd. If you can get a person with a lot of pull to come to an event, they will encourage others to come. This influence can be because they share the same political party, are friends, or business associates
You should also never forget the power of the newspaper. If you can get the newspaper to donate or write an article about the event, you have just gotten free publicity, which is the best publicity.
You should also think about where the even is being held. You will want to make it located in a part of the city that is easy to get to and that many of people will want to travel to. You should make these types of events a local event and make the whole community apart of the event. When you make the community apart of the event by asking for their help or attendance, you are promoting your event and the reason for it.
A well known US marketer, who started out in the carpet cleaning industry, hosted an annual seminar for carpet cleaning business owners. The tickets were priced at $2,000. Every year the event sold out its allocation of 500 tickets, and every year, without fail, he made a cool $1 MILLION gross profit from the seminar!
Seminars can be based around a profession, interest or hobby ..
The good thing is that you do not have to be an expert in your niche to plan a successful and profitable event. Click here for further information,.